What I've Learned About Startups in India

I’ve spent a few weeks at GreenMango, an in Indian startup, and the first thing I noticed is that there are a lot of universals when it comes to starting a business. We manage with few resources, we are outgrowing our office space, we wear many hats (like our new hats shown here!). But there are some things that are unique to India:

• It’s hard to get good senior managers: Unlike in much of the US, it is NOT particularly glamorous to work at a startup. In addition, families are very tight-knit and it is likely your family doesn’t look too kindly on risky ventures either.
• Cultural norms affect operations: Our sales associates often recruit vendors into our database from their homes, particularly women who are tailors or beauticians. It is not very acceptable for men to enter women’s homes when they are home alone, so our sales associates work in pairs with one woman and one man (depending on the area the women may not feel comfortable going out alone).
• The office is rather hierarchical: There’s really nothing wrong with this in theory, especially if you enjoy being called “madam” all the time, but it can inhibit an open work environment. It can take some work to get employees to feel empowered to contribute their ideas.
• Lunchtime is awesome: Maybe Indians are just better at sharing, or maybe it is because the typical Indian meal has several dishes, but all of my co-workers share their lunch with me and everyone else. This is particularly good for me because the cook at my hotel is not from this area, so I don’t get local food for lunch. And many of the ladies I work with are great cooks. Plus it’s a good time to practice my Telugu.